Penny Paul is the Director of Marketing & Business Development at A.Y. Strauss, where she leads the firm’s brand strategy, business development program, and client-facing presence. She partners with attorneys on client development and growth strategies; oversees the firm’s website, content, and digital presence; and manages media relations, public relations, ranking and award submissions, and crisis communications.

Penny has over 25 years of experience building brands, driving business development, and shaping the public profile of law firms, Fortune 500 companies, and nonprofit organizations through the effective development and execution of integrated marketing plans. 

Prior to joining A.Y. Strauss, Penny held marketing and business development roles at regional, international, and Amlaw 200 law firms. Earlier in her career, she managed stakeholder outreach and crisis communications for a Fortune 500 energy company and directed marketing campaigns for clients at a strategic communications agency. 

An award-winning writer and communications leader, Penny is a former practicing lawyer and member of the Bars of New York, Connecticut, and the District of Columbia. Her articles have been published in such outlets as the New York Law Journal and Law360.