Cutting Through Chaotic Markets with Seth Weissman, Founder and President, Urban Standard Capital

(courtesy of Urban Standard Capital)

Seth Weissman founded Urban Standard Capital in 2015. Prior to founding Urban Standard Capital, Seth worked in the real estate private equity group of Perry Capital, a multi-strategy hedge fund. Before Perry, Seth was a member of Goldman Sachs’ investment banking team.

Seth has been featured in The New York Times, The New York Post, New York Magazine, and other leading publications for his expertise in real estate and community building. He is a frequent guest speaker at real estate industry forums which include the Pratt Institute, UBS, Enterprise Community Partners, and Deutsche Bank. Seth is a member of both the Preservation and Planning Committee and the Housing, Health, and Human Services Committee for New York City. He is also the founder of Real Estate Has Your Back, which provides support for communities in need throughout Manhattan, Brooklyn, and Queens. He has previously served on Community Board 4 (Chelsea and Hell’s Kitchen).

Seth earned a B.S. in Economics from the Wharton School of Business at the University of Pennsylvania.

About Urban Standard Capital

Urban Standard Capital is a real estate investment firm headquartered in the Flatiron district of Manhattan. With an emphasis on in-depth due diligence, careful site selection, conservative underwriting, and sensitive and creative architecture and design, Urban Standard Capital creates value for both stakeholders and the communities it serves through repositioning existing residential and mixed-use properties as well as investing in ground-up development projects across the country. The firm has earned a reputation for identifying emerging neighborhoods and trends, recognizing changes in lifestyle desires, and responding with projects that capture the unique spirit of their locations and enhance the everyday experiences of residents and guests.

Urban Standard Capital collaborates with leaders in the fields of interior design, architecture, urban planning and the arts. The union of these perspectives allows the firm to create market-leading buildings and communities.


The Dealmakers’ Edge with A.Y. Strauss highlights the stories, successes, and struggles behind major commercial real estate investors. Each episode offers a behind-the-scenes look at commercial real estate leaders and their unique edge.

Hosted by Aaron Y. Strauss, Managing Partner at A.Y. Strauss

Aaron Y. Strauss is one of the leading legal advisors in the commercial real estate industry, providing insight and guidance for billions worth of transactions during his career. As our firm’s founder and managing partner, he has positioned A.Y. Strauss as one of the region’s most respected law firms for commercial real estate owners, lenders and sponsors, serving the needs of our clients with the utmost in care, integrity and transparency.