Protect your brand as you expand your business

As a franchisor, you understand the tremendous value your brand carries. The logo, slogan, location design, and even the jingle connected to your franchise is crucial to retaining the integrity and consistency of your brand across the board. Protecting that intellectual property and ensuring its proper rollout is essential to retaining brand integrity which drives your business.

The Franchising and Hospitality practice group at A.Y. Strauss can assist franchisors with properly protecting their name, logo, and other items connected to their intellectual property, while ensuring that franchisees remain in compliance with trademark use.

Our legal services include:

• Registration of new trademarks
• Registration of domain names and other digital property
• Enforcement of trademark use by franchisees and third-parties
• Trademark dispute resolution